No one remembers the PowerPoint slides, but everyone remembers the dessert they had at the last conference. From indulgent brownies to elegant tartlets, desserts have a sneaky way of turning a standard corporate gathering into a talked-about affair. If you’ve ever pondered why some events feel lacklustre while others leave guests raving (or craving), the answer might just be a little sugar.

Here’s why skipping dessert could be the biggest mistake in your event playbook.

#1 First impressions are sweet.

Desserts don’t necessarily have to serve as the finale all the time. Equally deserving is the moment when guests arrive. A carefully arranged sweet table sets the tone, signalling that your event is thoughtful, luxurious and worth their time. Whether it’s artisanal chocolates at registration or a mid-morning pastry break, these little touches make attendees feel valued before the keynote even begins.

#2 They’re the ultimate networking icebreaker.

Stiff small talk over coffee? Yawn. But place a shared dessert platter in the mix, and suddenly, strangers are gushing over salted caramel truffles together. Sweets naturally spark conversation, even if it’s debating the best biscuit or admiring a showstopping cake. A great dessert doesn’t just feed guests, but also helps them connect, making your event feel more personal and engaging.

#3 They boost energy for long sessions.

Seasoned host? Then you would know even the most riveting presentations can’t fight the 3pm slump. A well-timed dessert break, featuring éclairs or parfaits for example, recharges focus and keeps attendees alert. Sugar’s made for decadent experiences—but it’s also a strategic tool to keep energy levels high, ensuring your audience stays switched on (and in their seats) for the entire agenda. Turns out, motivation sometimes comes in the shape of a lemon tart.

#4 Desserts are made for the ‘Gram.

Can you really say it happened if it’s not on social media? A stunning dessert spread, think rainbow macarons or a flowing chocolate fountain, is practically begging to be photographed. User-generated content extends your event’s reach, boosting visibility long after the last crumb’s been devoured. Plus, who doesn’t love a brand that knows how to indulge its guests?

#5 Because dietary inclusivity matters.

Gluten-free, vegan, nut-free. Modern desserts cater to all. Offering a variety ensures no attendee feels left out, reinforcing your company’s commitment to inclusivity. It’s walking the talk. Thoughtful dessert choices show you’ve considered everyone’s needs, leaving a lasting impression far sweeter than sugar.

#6 For reward and recognition.

Celebrating milestones? Then desserts are non-negotiable. These treats add a celebratory touch without needing a champagne buffet (much more economical, and easier to stomach). A custom cake for hitting targets or personalised cookies as takeaways turns corporate achievements into memorable moments. A little sweetness goes a long way in making hard work feel appreciated.

#7 Desserts showcase the subtle art of luxury.

Even in budget-conscious times, desserts create a sense of indulgence without breaking the bank. A single elegant dessert—like a gold-dusted chocolate mousse—can elevate the entire event’s atmosphere and make it feel premium. It’s a small detail that suggests, “This company knows how to do things properly”—a quiet nod to refinement that speaks louder than company swag ever could.

#8 Desserts are a lasting memory maker.

Years later, attendees might struggle to recall the keynote speaker’s name, but trust that they’ll remember that incredible dessert. Whether it’s nostalgia of childhood flavours or the sheer delight of an exquisite sweet surprise, desserts leave an emotional imprint. And in the corporate world, positive memories translate into stronger relationships—resonating both internally and with clients, even stakeholders.

Don’t Underestimate the Power of Desserts

Desserts punch above their weight when it comes to team dynamics and morale. They’re in fact a strategic tool that enhances engagement, encourages inclusivity, and promotes overall event success. Next time you’re planning a corporate gathering, ask yourself: can you really afford to skip the sweet stuff?

Our take? It could be wise to sprinkle in a sugary intermission or two. The next event, treat your guests and watch the magic happen. Get a glimpse of what’s buzzing in the corporate space recently.

Slide into our DMs at Two Bakers—we’ll whip up some edible magic for your next big day.

Planning a Corporate Event? 8 Reasons You Cannot Skip the Desserts